Jill McAlpine is a strategist, operator, and founder of inpurpose.

She brings over 20 years of leadership experience across business, politics, and public service. Jill started her career in hospitality, managing full hotel operations of 100+ room hotel by the age of 22. It’s where she learned how to lead under pressure, get the best out of people, and deliver results when it counts.

From there, she moved into the public sector - first leading corporate improvement projects, then spending nearly a decade as Chief of Staff to a Member of Parliament. Her work spanned strategy, policy, and delivery at the highest levels, with a focus on navigating complexity, driving change, and building relationships that matter.

Through inpurpose, Jill now works directly with founders and leadership teams inside their businesses. She helps them get clear on what’s working, what’s not, and what needs to shift. Then she leads that change with them, bringing together clear strategy, embedding systems, and building team capacity so the business can grow without everything resting on the founder.

Jill is known for being direct, deeply strategic, and relentlessly practical. She helps you make your business work better and keep working as you grow.