Jill McAlpine, founder of inpurpose, smiling while working on a laptop at a white table in a bright room.

We work with experienced, talented founders who are growing successful businesses and want them to run better.

This space brings together the insights, questions, and practical tools that arise in our work every day. It’s for leaders who care deeply about their teams, their clients and their own pursuit of excellence.

Iris Thompson-Burton Iris Thompson-Burton

Fix Your Broken Workflows

Your business does not have to run on you. It can run on systems that support both people and performance. Systems that create clarity instead of confusion.

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Jill McAlpine Jill McAlpine

Welcoming Iris Thompson-Burton to inpurpose

It’s a big month for inpurpose. Next month, we celebrate our first year in business and we’ve just been named Professional Services Start-Up of the Year (Scotland) at the UK Start-Up Awards.

And now, we have more great news to share.

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Jill McAlpine Jill McAlpine

Why I built Working With Me

Teams don’t struggle because people don’t care; they struggle because the way we work together hasn’t been built with real people in mind. I’ve spent over two decades leading teams in business, the public sector, and politics, and believe me, I’ve made all the classic mistakes.

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Jill McAlpine Jill McAlpine

Why universal design makes teams work better

Universal design is about building in accessibility and clarity from the start. Instead of expecting people to ask for what they need, it creates an environment where those needs are already considered.

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Jill McAlpine Jill McAlpine

How to build trust in small business teams

You can’t build a strong team without trust. But in small businesses, trust isn’t about away days or personality tests. It’s about how people show up every day, how decisions get made, and how the team works together under pressure.

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Jill McAlpine Jill McAlpine

High-performing teams don’t happen by accident

When a team works well, it’s easy to think it’s just good chemistry or luck. But high performance isn’t something you stumble into. It’s something you design, build and protect — especially in small businesses where every person makes a difference.

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Jill McAlpine Jill McAlpine

How to build team habits that actually stick

Most founders want their teams to be more consistent. Better follow-through, clearer communication, fewer surprises.

The usual fix? A new tool, another meeting or an all-hands on expectations. But unless those changes become habits, nothing really shifts.

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Jill McAlpine Jill McAlpine

What accountability actually looks like in a small team

Accountability is one of those words that gets used a lot but rarely means the same thing to everyone.

In small teams, it’s often confused with pressure. Or performance reviews. Or just doing what you’re told. But real accountability isn’t about checking up. It’s about people taking responsibility and following through — without everything needing to run through the founder.

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Jill McAlpine Jill McAlpine

Why founder dependency is a team problem

Many founders reach a point where they feel too central to the business. Work needs their input to move forward. Projects stall without them. They’re pulled into decisions and details that should sit elsewhere.

It’s easy to see this as a leadership issue. But in most small businesses, founder dependency is just as much a team issue as it is a personal one.

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Jill McAlpine Jill McAlpine

What does team development actually look like in a small business?

Team development often gets talked about in abstract terms — culture, engagement, morale. But in a growing small business, it needs to be more practical than that.

You don’t need a programme. You need your team to work well together, deliver consistently, and take ownership without constant input.

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Jill McAlpine Jill McAlpine

Why your team isn’t working as well as it should - and what to do about it

As your small business grows, the challenges shift. It's no longer just about delivery or sales. It's about how the team works together behind the scenes.

You’ve built a team because you needed the support. But now, you're spending too much time chasing, checking, or stepping in. Things are getting done, but not always in the way you want. Expectations are unclear. Accountability is patchy. And despite having capable people, progress still depends on you.

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