Jill McAlpine, founder of inpurpose, smiling while working on a laptop at a white table in a bright room.

We work with experienced, talented founders who are growing successful businesses and want them to run better.

This space brings together the insights, questions, and practical tools that arise in our work every day. It’s for leaders who care deeply about their teams, their clients and their own pursuit of excellence.

Jill McAlpine Jill McAlpine

Building Automations That Actually Support Your Team

Most businesses approach automation backwards. They buy software because it promises to save time, then force their team to adapt to how the tool works. Six months later, the expensive automation sits unused while everyone works around it using spreadsheets and manual processes.

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