Jill McAlpine, founder of inpurpose, smiling while working on a laptop at a white table in a bright room.

We work with experienced, talented founders who are growing successful businesses and want them to run better.

This space brings together the insights, questions, and practical tools that arise in our work every day. It’s for leaders who care deeply about their teams, their clients and their own pursuit of excellence.

Jill McAlpine Jill McAlpine

What happens when you solutionise before you know what’s needed

Many small businesses reach a stage where operations slow down and everyday effort becomes harder to sustain. Tasks overlap, projects lose momentum, and communication drifts between people and tools. Leaders often turn to software in search of order and consistency across their teams.

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