Jill McAlpine, founder of inpurpose, smiling while working on a laptop at a white table in a bright room.

We work with experienced, talented founders who are growing successful businesses and want them to run better.

This space brings together the insights, questions, and practical tools that arise in our work every day. It’s for leaders who care deeply about their teams, their clients and their own pursuit of excellence.

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Fix Your Broken Workflows

Your business does not have to run on you. It can run on systems that support both people and performance. Systems that create clarity instead of confusion.

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