Jill McAlpine, founder of inpurpose, smiling while working on a laptop at a white table in a bright room.

We work with experienced, talented founders who are growing successful businesses and want them to run better.

This space brings together the insights, questions, and practical tools that arise in our work every day. It’s for leaders who care deeply about their teams, their clients and their own pursuit of excellence.

Jill McAlpine Jill McAlpine

What happens when you solutionise before you know what’s needed

Many small businesses reach a stage where operations slow down and everyday effort becomes harder to sustain. Tasks overlap, projects lose momentum, and communication drifts between people and tools. Leaders often turn to software in search of order and consistency across their teams.

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Jill McAlpine Jill McAlpine

Building Automations That Actually Support Your Team

Most businesses approach automation backwards. They buy software because it promises to save time, then force their team to adapt to how the tool works. Six months later, the expensive automation sits unused while everyone works around it using spreadsheets and manual processes.

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Iris Thompson-Burton Iris Thompson-Burton

Fix Your Broken Workflows

Your business does not have to run on you. It can run on systems that support both people and performance. Systems that create clarity instead of confusion.

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