Working with us.

Strategic Analysis

"Sometimes you just need a clear, independent view of what’s working and what’s getting in the way. Whether it’s planning a restructure, testing a new idea, or making the case for investment, we bring the thinking, structure, and insight to help you move forward with confidence."

Jill McAlpine, Founder, Operator + Strategist

Organisational Reviews + Strategic Analysis

We work with public bodies, third sector organisations, and values-led businesses to deliver clear, evidence-based analysis that supports good decision-making, better outcomes, and strategic change.

From early-stage feasibility studies to full organisational reviews, we offer flexible consultancy designed to support internal planning, stakeholder engagement, or funding applications. Our approach is collaborative, people-centred, and focused on producing insight that leads to action.

Our work includes:

  • Organisational reviews and service redesign
    Analysis of current structures, roles, systems, and delivery to support potential restructure, efficiency, or culture change.

  • Project feasibility and scoping
    Support for early-stage ideas and initiatives — helping you assess viability, surface risks, and shape delivery pathways.

  • Digital development and systems readiness
    Strategic review of current systems and processes to inform digital transformation, procurement, or funding bids.

  • Independent reporting and recommendations
    Clear, professional outputs tailored to leadership teams, boards, or funders — including evidence summaries, recommendations, and action plans.

  • We’ve worked with local authorities, public agencies, third-sector organisations, and SMEs.

  • Our work balances operational insight with cultural understanding.

  • We lead the work and draw in specialist associates where needed to deliver robust, multi-disciplinary insight.

  • We offer short-term diagnostic work, longer reviews, or support as part of a wider consultancy engagement.

Jill McAlpine, founder of inpurpose, smiling, wearing a white blazer, a white top, and blue trousers, standing indoors near a decorated railing with a large window behind her.

About Us

Led by Jill McAlpine, a strategist, operator and change expert with 20+ years of leadership experience across business, politics, and public service. She’s worked with businesses, policy makers, public sector leadership teams, and scaling businesses, helping them embed structure, systems, and team confidence that lasts.

What you get from inpurpose isn’t theory. It’s real support, delivered inside your business, by someone who knows how to lead change and get results.