Jill McAlpine, founder of inpurpose, smiling while working on a laptop at a white table in a bright room.

We work with experienced, talented founders who are growing successful businesses and want them to run better.

This space brings together the insights, questions, and practical tools that arise in our work every day. It’s for leaders who care deeply about their teams, their clients and their own pursuit of excellence.

Jill McAlpine Jill McAlpine

How to improve team performance in a small business

You’ve hired good people. But things still feel clunky. Tasks fall through the cracks. Energy drops. You spend more time following up than leading.

This is what happens when your team lacks rhythm, clarity and ownership. Here's how to turn that around without resorting to micromanagement.

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Jill McAlpine Jill McAlpine

Grow your small business

You want to grow, but it feels like the more you do, the more you carry. The pressure builds, the hours stretch, and somehow it’s still all on you.

This is what scaling without a system looks like. It’s why so many founders hit a ceiling. Here’s how to scale your business without burning out or bottlenecking everything.

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Jill McAlpine Jill McAlpine

How to improve small business operations without burning out

You didn’t start your business to become the bottleneck. But if you’re in reactive mode most days, holding everything together yourself, something’s off.

This isn’t about adding more tools or tightening control. It’s about getting your operations to work properly behind the scenes so the business doesn’t fall over without you.

Here’s where to start.

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Jill McAlpine Jill McAlpine

Process mapping to streamline operations

How process mapping helps you fix broken processes and run things better

If your business is growing but everything behind the scenes feels messy, you’re not alone. Most founders reach a point where what used to work just doesn’t anymore.

Projects stall, people double-handle work, responsibilities blur, and you're the one everyone comes to when things fall apart. It's exhausting, and worse, it slows you down.

That’s where process mapping comes in.

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Jill McAlpine Jill McAlpine

Signs you need help with operations

Messy systems, team confusion, and founder burnout are signs your operations need fixing. Here’s how to know if it’s time to bring in outside help.

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