Working with us.
Consultancy for founder-led businesses
inpurpose is a small business consultancy working with UK founders who want their businesses to run well as they grow.
We help you lead with more clarity, build the right structure, and create the capacity to scale — without burning out or holding it all together yourself.
This isn’t about quick fixes or theory. It’s SME consulting designed for the real-world pressures of founder-led teams.
What we offer
Our consultancy services are built around the challenges that show up when a small business grows, and the way of working that got you here starts to hold you back.
We typically support clients across three areas:
Strategy support – helping you shape your next phase and build a quarterly rhythm that keeps progress on track
Operations support – improving how work gets done so the business runs more smoothly without constant input
Fractional COO support – part-time operational leadership to reduce founder dependency and move delivery forward
Each offer is shaped to fit your stage and your team. Whether you need a short intervention or longer-term support, we work with whatever makes sense for your business.
Who we work with
We work with experienced founders running successful small businesses across the UK. Most are SMEs with teams of 5–50 people, already in motion, but under pressure behind the scenes.
They’re not looking for a playbook. They’re looking for a small business consultant who can help them lead better, build structure, and move the business forward without carrying all of it themselves.
What changes
You have more clarity about where to focus
The team steps up and things run more consistently
There’s less noise and more structure
You’ve got more headspace to lead and grow
Is this the right time?
If you’re looking for SME consulting support that’s practical, tailored and focused on helping your business run better — we should chat.
Our services
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Business growth consultancy for founder-led SMEs
A 3–6 month hands-on programme designed to sort out what's not working, align your operations, and support sustainable business growth without everything depending on the founder.
Services include:
Business strategy development and execution
Operational systems review and optimisation
Team structure and role clarity
Leadership development
High-performance delivery rhythm
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Support for leadership teams managing change or restructuring
We help organisations improve how they work by developing systems, strengthening leadership, and embedding team performance frameworks that make change sustainable.
Services include:
Organisational development consultancy
Change management support
Workflow and process improvement
Leadership and team development
Implementation support or fractional delivery
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Inclusive team approach and workshops for high-performing, values-led organisations
A structured, practical approach to team development, ideal for SMEs and public sector teams who want to reduce friction, work better together, and lead more effectively.Workshops cover:
Individual working styles and preferences
Building team agreements and communication tools
Role clarity and expectations
Conflict and feedback practices
Building psychological safety and accountability
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For leaders who need extra hands-on support during growth or transition
We step in to help deliver strategic change, improve team operations, or lead specific initiatives without the overhead of a full-time hire.Services include:
Fractional strategy and operations leadership
Interim delivery for growth initiatives
Founder support and decision-making partnership
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Practical, ongoing support to build high-performing, inclusive teams
This is for founders and organisations who know one-off workshops aren’t enough.
The Team Development Subscription gives your team the tools, habits, and support to keep improving how they work with built-in rhythms to make progress stick.
You’ll get structured, light-touch support each month to strengthen team performance, improve communication, and embed inclusive ways of working.
What’s included:
Monthly or bi-monthly team workshops or development sessions
Working With Me™ tools and check-ins
Team feedback loops and reflection rhythms
Optional leadership coaching or manager support
Progress tracking tied to team goals and delivery
Best for:
Founders growing teams quickly
Organisations embedding new culture or leadership
Teams who need accountability and rhythm to improve performance
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Make the work visible, fix the chaos, and streamline how your business runs.
If your team is busy but outcomes are inconsistent, there’s probably a process problem. We help you map out how work actually gets done identifying gaps, inefficiencies, and handover issues so you can build systems that scale.
This is a fast, focused project that gives you clear visibility, improved workflows, and better delivery from day one.
What’s included:
Discovery sessions with you and your team
Mapping of key processes (e.g. service delivery, onboarding, handovers)
Identification of gaps, risks, or unnecessary friction
Recommendations for streamlining and ownership
Optional build-out in Notion or your preferred system
Best for:
Growing businesses without clear SOPs or workflows
Teams overwhelmed by too many tools or unclear tasks
Founders who are still the bottleneck in daily delivery
About us
Led by Jill McAlpine, a strategist, operator and change expert with 20+ years of leadership experience across business, politics, and public service. She’s worked with businesses, policy makers, public sector leadership teams, and scaling businesses, helping them embed structure, systems, and team confidence that lasts.
What you get from inpurpose isn’t theory. It’s real support, delivered inside your business, by someone who knows how to lead change and get results.
We don’t deliver reports, we deliver change
We figure out what’s right for your team and your growth plans by getting laser focused on where you are going. We find the right technology, bring in the right experts, and ensure everything is done at a cost that makes sense while delivering clear ROI. We get that investing in your business is a big decision. That’s why every plan + decision I make is focused on value, efficiency, and long-term success.
