Working with us.
Consultancy for founder-led businesses
inpurpose is a small business consultancy working with UK founders who want their businesses to run well as they grow.
We help you lead with more clarity, build the right structure, and create the capacity to scale — without burning out or holding it all together yourself.
This isn’t about quick fixes or theory. It’s SME consulting designed for the real-world pressures of founder-led teams.
What we offer
Our consultancy services are built around the challenges that show up when a small business grows, and the way of working that got you here starts to hold you back.
We typically support clients across three areas:
Strategy Support helping you shape your next phase and build a quarterly rhythm that keeps progress on track
Operations Support improving how work gets done so the business runs more smoothly without constant input
Fractional COO support part-time operational leadership to reduce founder dependency and move delivery forward
Each offer is shaped to fit your stage and your team. Whether you need a short intervention or longer-term support, we work with whatever makes sense for your business.
Who we work with
We work with experienced founders running successful small businesses across the UK. Most are SMEs with teams of 5–50 people, already in motion, but under pressure behind the scenes.
They’re not looking for a playbook. They’re looking for a small business consultant who can help them lead better, build structure, and move the business forward without carrying all of it themselves.
What changes
You have more clarity about where to focus
The team steps up and things run more consistently
There’s less noise and more structure
You’ve got more headspace to lead and grow
Is this the right time?
If you’re looking for SME consulting support that’s practical, tailored and focused on helping your business run better — we should chat.
We find the best way to support you, your team + business
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Structured support to help you focus, build momentum, and move forward with clarity.
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Bespoke, hands-on support for founders and leadership teams navigating change, systems challenges, or strategic growth.
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Our inclusive team development programme is built to improve how your team communicates, collaborates, and performs.
About us
Led by Jill McAlpine, a strategist, operator and change expert with 20+ years of leadership experience across business, politics, and public service. She’s worked with businesses, policy makers, public sector leadership teams, and scaling businesses, helping them embed structure, systems, and team confidence that lasts.
What you get from inpurpose isn’t theory. It’s real support, delivered inside your business, by someone who knows how to lead change and get results.
We don’t deliver reports, we deliver change
We figure out what’s right for your team and your growth plans by getting laser focused on where you are going. We find the right technology, bring in the right experts, and ensure everything is done at a cost that makes sense while delivering clear ROI. We get that investing in your business is a big decision. That’s why every plan + decision I make is focused on value, efficiency, and long-term success.
