Working with us.
Strategy Support
Getting clear on what’s important
You’re clear on what matters, have made good decisions and adapted as things have changed. But as the business grows, it gets harder to hold that clarity across the team and to make space for the kind of strategic thinking that keeps things moving in the right direction.
This is the point where many founders choose to be more intentional about direction, priorities, and how those translate into day-to-day decisions and delivery.
That’s where we support.
What this work involves
We work closely with founders and leadership teams to:
Clarify your goals for the next 12 months
Develop a focused business growth strategy
Build a blueprint and a routemap that connects direction to delivery
Identify blockers — team, operational or structural — and address them
Set up a quarterly rhythm for planning, delivery and review
Support or facilitate strategy sessions where needed
This is about building clarity and consistency into how the business moves forward.
What changes
The team is clearer on direction and expectations
You’re making better strategic decisions with less effort
There’s more momentum and less noise
The business becomes easier to lead and scale
How it works
We start with a strategy review — looking at where things stand now, what’s working, and where you need more clarity or traction.
From there, we shape a strategy that fits your stage and goals, build a routemap to support delivery, and help you set up a rhythm that keeps things on track.
This might be a focused piece of work or something we return to each quarter. We’ll work with whatever pace and format fits your business.
We find the best way to support you, your team + business
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Structured support to help you focus, build momentum, and move forward with clarity.
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Bespoke, hands-on support for founders and leadership teams navigating change, systems challenges, or strategic growth.
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Our inclusive team development programme is built to improve how your team communicates, collaborates, and performs.
Founded in ‘purpose’
Led by Jill McAlpine, a strategist, operator and change expert with 20+ years of leadership experience across business, politics, and public service. She’s worked with businesses, policy makers, public sector leadership teams, and scaling businesses, helping them embed structure, systems, and team confidence that lasts.
What you get from inpurpose isn’t theory. It’s real support, delivered inside your business, by someone who knows how to lead change and get results.
We don’t deliver reports, we deliver change
We figure out what’s right for your team and your growth plans by getting laser focused on where you are going. We find the right technology, bring in the right experts, and ensure everything is done at a cost that makes sense while delivering clear ROI. We get that investing in your business is a big decision. That’s why every plan + decision I make is focused on value, efficiency, and long-term success.
