Working with us.
Strategy Support
Getting clear on what’s important
You’re clear on what matters, have made good decisions and adapted as things have changed. But as the business grows, it gets harder to hold that clarity across the team and to make space for the kind of strategic thinking that keeps things moving in the right direction.
This is the point where many founders choose to be more intentional about direction, priorities, and how those translate into day-to-day decisions and delivery.
That’s where we support.
What this work involves
We work closely with founders and leadership teams to:
Clarify your goals for the next 12 months
Develop a focused business growth strategy
Build a blueprint and a routemap that connects direction to delivery
Identify blockers — team, operational or structural — and address them
Set up a quarterly rhythm for planning, delivery and review
Support or facilitate strategy sessions where needed
This is about building clarity and consistency into how the business moves forward.
What changes
The team is clearer on direction and expectations
You’re making better strategic decisions with less effort
There’s more momentum and less noise
The business becomes easier to lead and scale
How it works
We start with a strategy review — looking at where things stand now, what’s working, and where you need more clarity or traction.
From there, we shape a strategy that fits your stage and goals, build a routemap to support delivery, and help you set up a rhythm that keeps things on track.
This might be a focused piece of work or something we return to each quarter. We’ll work with whatever pace and format fits your business.
Our Services
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Business growth consultancy for founder-led SMEs
A 3–6 month hands-on programme designed to sort out what's not working, align your operations, and support sustainable business growth without everything depending on the founder.
Services include:
Business strategy development and execution
Operational systems review and optimisation
Team structure and role clarity
Leadership development
High-performance delivery rhythm
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Support for leadership teams managing change or restructuring
We help organisations improve how they work by developing systems, strengthening leadership, and embedding team performance frameworks that make change sustainable.
Services include:
Organisational development consultancy
Change management support
Workflow and process improvement
Leadership and team development
Implementation support or fractional delivery
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Inclusive team approach and workshops for high-performing, values-led organisations
A structured, practical approach to team development, ideal for SMEs and public sector teams who want to reduce friction, work better together, and lead more effectively.Workshops cover:
Individual working styles and preferences
Building team agreements and communication tools
Role clarity and expectations
Conflict and feedback practices
Building psychological safety and accountability
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For leaders who need extra hands-on support during growth or transition
We step in to help deliver strategic change, improve team operations, or lead specific initiatives without the overhead of a full-time hire.Services include:
Fractional strategy and operations leadership
Interim delivery for growth initiatives
Founder support and decision-making partnership
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Practical, ongoing support to build high-performing, inclusive teams
This is for founders and organisations who know one-off workshops aren’t enough.
The Team Development Subscription gives your team the tools, habits, and support to keep improving how they work with built-in rhythms to make progress stick.
You’ll get structured, light-touch support each month to strengthen team performance, improve communication, and embed inclusive ways of working.
What’s included:
Monthly or bi-monthly team workshops or development sessions
Working With Me™ tools and check-ins
Team feedback loops and reflection rhythms
Optional leadership coaching or manager support
Progress tracking tied to team goals and delivery
Best for:
Founders growing teams quickly
Organisations embedding new culture or leadership
Teams who need accountability and rhythm to improve performance
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Make the work visible, fix the chaos, and streamline how your business runs.
If your team is busy but outcomes are inconsistent, there’s probably a process problem. We help you map out how work actually gets done identifying gaps, inefficiencies, and handover issues so you can build systems that scale.
This is a fast, focused project that gives you clear visibility, improved workflows, and better delivery from day one.
What’s included:
Discovery sessions with you and your team
Mapping of key processes (e.g. service delivery, onboarding, handovers)
Identification of gaps, risks, or unnecessary friction
Recommendations for streamlining and ownership
Optional build-out in Notion or your preferred system
Best for:
Growing businesses without clear SOPs or workflows
Teams overwhelmed by too many tools or unclear tasks
Founders who are still the bottleneck in daily delivery
Founded in ‘purpose’
Led by Jill McAlpine, a strategist, operator and change expert with 20+ years of leadership experience across business, politics, and public service. She’s worked with businesses, policy makers, public sector leadership teams, and scaling businesses, helping them embed structure, systems, and team confidence that lasts.
What you get from inpurpose isn’t theory. It’s real support, delivered inside your business, by someone who knows how to lead change and get results.
We don’t deliver reports, we deliver change
We figure out what’s right for your team and your growth plans by getting laser focused on where you are going. We find the right technology, bring in the right experts, and ensure everything is done at a cost that makes sense while delivering clear ROI. We get that investing in your business is a big decision. That’s why every plan + decision I make is focused on value, efficiency, and long-term success.
