Building better businesses + better workplaces, together.
We help founders and organisational leaders build stronger companies for everyone by getting clear on strategy,optimising systems, and developing people.
Our work with founder-led SME businesses
We partner with founder‑led teams who want to optimise their operating model and take the business to the next level.
We help you:
Get clear on strategy and priorities, and build simple rhythms that make sure the plan is executed
Understand your processes and systems to identify opportunities for automation and AI.
Get to know your people, their roles, and work together to strengthen performance and culture.
Helping shape your next growth chapter
Our approach.
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We find the friction quickly and clearly.
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We build the right plan with your team.
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We lead the work inside your business, with you and your team.
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We help your people develop habits and leadership to sustain the change.
Public & Third‑Sector change leaders navigating organisational change.
We support senior leaders across policy, education, and public service who are steering organisational change and need it to land. Whether you’re restructuring teams, managing change or looking to optimise day‑to‑day workflows, we help you move from intent to impact.
What our clients say about us
“We’d been talking about making changes for over a year. Jill helped us get it done in three months.”
Growth Partnership Client
“We finally have a plan we’re actually following and executing - the team feel so connected to our growth plans."
Strategy Development Client
“I knew we had a good team, but we were all pulling in different directions. Jill helped us fix that and now we’re clear on strategy and actually making progress.”
Growth Partnership Client
Founded in ‘purpose’
Led by Jill McAlpine, a strategist, operator and change expert with 20+ years of leadership experience across business, politics, and public service. She’s worked with businesses, policy makers, public sector leadership teams, and scaling businesses, helping them embed structure, systems, and team confidence that lasts.
What you get from inpurpose isn’t theory. It’s real support, delivered inside your business, by someone who knows how to lead change and get results.
We understand change
We take the time to figure out what’s right for you, your team and your growth plans. We work with you to create a plan that will deliver the change you need. We find the right technology, bring in the right experts, and ensure everything is done at a cost that makes sense while delivering clear ROI. We get that investing in your business is a big decision. That’s why every plan and decision we make is focused on value, efficiency, and long-term success.
strategy
Together, we get clear on where you’re going and help you get there. With the right rhythm and the right tools, we will help you build a system where your strategy is the spine of your entire operation.
systems
We help you get clear on where you’re going and help you get there. With the right rhythm and the right tools, we will help you build a system where your strategy is the spine of your entire operation.
people
High performance is built. Through my Working With Me™ approach, we get to understand how your team really operates. Together, we focus building trust, and create rhythms that help your people - and your business - thrive.
