Building better businesses + better workplaces.
We focus on the three things that make or break a business: systems, people, and strategy, and we work with you to get them working together.
What we do
From startups to growing teams to established organisations, we work with you to:
Tidy up your operations
Untangle messy processes, remove time-wasting admin, and redesign how work gets done. Whether that means introducing automation, improving systems, or making smarter use of AI.
Develop leadership habits, improve communication, and create shared ways of working that help people thrive. We use tools like our Working With Me™ framework to make collaboration easier and performance more consistent.
Build high-performing teams
Turn strategy into action
Whether you’ve got a vision or just a long to-do list, we help you get focused, make a plan, and execute it with the right structure, rhythms, and team support behind it.
At every stage, we work alongside you and your team to make meaningful change that lasts.
Rethinking how the work gets done
"Jill was exactly what we needed to shake up how we think about our processes at teclan. She quickly helped us identify what was no longer serving us, challenged our assumptions, and gave us the space (and push!) to think differently. Her support helped us strip out dead processes and shift our thinking from short-term fixes to longer-term strategy. The result is a clearer, more focused direction for our digital growth and a team that’s better aligned for the future."
Caitlin Maclean, Operations Director, teclan
Our approach
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We find the friction quickly and clearly.
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We build the right plan with your team.
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We lead the work inside your business, with you and your team.
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We help your people develop habits and leadership to sustain the change.
Supporting real change across sectors
We have experience supporting senior leaders across policy, local authorities, and public service, from leading major organisational change to delivering targeted consultancy and developing bespoke workshops that tackle real issues.
Whether you're restructuring teams, navigating change, or trying to improve how your organisation runs day-to-day, we help you move from intent to impact.
Founded in ‘purpose’
Led by Jill McAlpine, a strategist, operator and change expert with 20+ years of leadership experience across business, politics, and public service. She’s worked with businesses, policy makers, public sector leadership teams, and scaling businesses, helping them embed structure, systems, and team confidence that lasts.
What you get from inpurpose is real support, delivered inside your business, by someone who knows how to lead change and get results.
How we work
We take the time to understand what’s right for you, your team, and your growth plans then build a plan to deliver the change you need.
We find the right technology, bring in the right experts, and make sure everything is delivered at a cost that makes sense, with clear return on investment.
We know investing in your business is a big decision. That’s why every recommendation we make is focused on value, efficiency, and long-term success.
strategy
Together, we get clear on where you’re going and help you get there. With the right rhythm and the right tools, we will help you build a system where your strategy is the spine of your entire operation.
systems
We help you get clear on where you’re going and help you get there. With the right rhythm and the right tools, we will help you build a system where your strategy is the spine of your entire operation.
people
High performance is built. Through my Working With Me™ approach, we get to understand how your team really operates. Together, we focus building trust, and create rhythms that help your people - and your business - thrive.
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What our clients say about us
“We’d been talking about making changes for over a year. Jill helped us get it done in three months.”
Growth Partnership Client
“We finally have a plan we’re actually following and executing - the team feel so connected to our growth plans."
Strategy Development Client
“I knew we had a good team, but we were all pulling in different directions. Jill helped us fix that and now we’re clear on strategy and actually making progress.”
Growth Partnership Client